Read about how our rebrand helped us embrace our new identity
Today, we are celebrating a year since our rebrand at Oak Group. This transformative journey has not only redefined our identity but also strengthened our connection to our core pillars - People, Planet, and Value.
Rebranding has given us the opportunity to reinvent our brand identity, connect with a new audience, and represent ourselves in a manner that more accurately reflects our company purpose.
When we rebranded Oak in 2022, we wanted to ensure that we communicated our values and approach to business, representing a company that we were proud of and that benefits everyone who interacts with us, so we looked within and asked our teams what was most important to them. From there, we launched our 3 pillars...
Our new visual identity, The Oak ecosystem, reflects who we are as a company and how we put sustainability at the core of everything we do, be it our relationships with clients and colleagues to how we undertake the management of wealth. It inspires our approach and influences our clients for a better, braver and more transparent service.
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